Have you seen these funny looking squares that resemble a computer chip and wondered what the heck? You’ve probably noticed them on printed materials you’re receiving in the mail. They’re showing up everywhere! Or, you might have even noticed them on a few business cards. Keep reading to see how to begin using those funny looking squares today.
What are Quick Response Codes?
First, let me explain how and why these codes are used. They are called QR Codes (Quick Response) and they are able to be read with an app in mobile phones such as iPhone, Android and Blackberry. These unique scanner apps read the QR Code and instantly displays any type of information from the vendor’s website, a shopping cart page, or contact details.
Make Your Own QR Code
You can even generate your own QR Code to add to your marketing materials. We’re in the process of adding QR Codes to our business cards, brochures, flyers . . . well you get the picture. You can generate a different QR Code that is specific to each marketing piece. For instance, your brochure QR Code might take a person directly to the homepage of your website. A QR Code on a flyer might take your client to a specific page on your website. A QR Code on your business card could give them your contact details. In this world of technology, it’s all about giving our clients the information they want RIGHT NOW!
Getting a QR App
Below is example of a QR Code online generator that can create a QR Code for your business card by using the Create a meCard option. If you want to create a QR Code to direct someone to your website you would simply click on the drop down menu and select Bookmark a website. There are several QR Code generators available on the web. We selected Qrafter, anyone can visit this website and generate QR Codes for free, however, their current mobile phone app is only for iOS devices which are the iPhone and iPad. I also like Mobiletag and their app is for Andriod, Blackerry and iPhone users. Download an app for your phone today; be prepared to take interesting journeys with your phone.
You can upgrade to the Pro Pack ($2.99) and create QR Codes right from your iPhone.